With a very light and flexible design, the use of materials such as black steel, plywood panels combined with re-used gym flooring elements and the mixture of matte and high gloss surfaces, the black label area carries a visible sports heritage.
Posts Tagged ‘interior architecture’
The internal character stands in sharp contrast: the sidewalls and ceilings are dipped in intense strips of color, which envelope the cross layering of the building. The colors create the space as a system and become active, intense and structurally integrated in a varied and direct manner reflecting the spirit of the agency.
A variety of deep charcoal gray materials (suede wallpaper, travertine, black stainless steel and black glass) and the geometric form are used to bring out the steady and virile side of men, along with yellow mannequins that are with tall and strong image, the purpose is to highlight the extraordinary metropolis royal demeanor that made him the limelight.
The clothing store follows the Hi and Low style, in a mix of opposites with recognized, young, conceptual and basic brands. The concept extends for the interior architecture, in a contrast of colors, materials and sensations. The front view, in latticework 40x40cm, there is a metallic pinky red beam.
Upmarket Austrian fashion retailer Föger Woman Pure gave Pedrocchi the brief to realise the bold new concept store. Looks can be deceiving. Despite the rather unexpected pastoral location Föger Woman Pure has been one of the most forward-looking fashion retailers in Austria for the past twenty years.
Designed for the most representative GAS locations, it’s a concept of “sartorial” architecture, based on maximizing the uniqueness and spirit of the space itself and aimed at creating synergy with the brand through the use of its distinctive elements. The existing space has been refurbished valorising the original architectural structure, using a range of reclaimed materials and objects that have been taken out of their original context and injected with new and original meaning.
Instore graphics for the Hugo Boss Orange Concept Store Shanghai. Themed under “Good old Germany…”, an over 19.68 feet high fantasy tree was illustrated and screen printed. Wooden carvings and golden motives decorate the changing rooms. A traditional rubber stamp set consisting of 10 German sing and forest birds in life-size has also been produced to cover walls and furniture by hand.
Paris-based studio Mona Kim Projects has been involved in the development of window installations for japanese clothing brand Uniqlo. The first was a simultaneous three global city art installation presented as part of Uniqlo’s ‘Heattech’ global campaign for the company’s New York, Paris and London flagship stores. In a concerted effort to break out of the typical traditional approach to retail environments, Mona Kim proposed a bold and high-impact spatial experience that communicates the innovation of the product and that which implements a forward-thinking approach to visual merchandising.