The interior has been reshaped most dramatically where there was most freedom to do so – on the ceiling plane. Here, a traditional form reminiscent of Orthodox churches and monasteries has been contemporized in ten imposing, intersecting domes, finished with matte gypsum plaster to accentuate their varying proportions.
Posts Tagged ‘interior’
The agency thus created a made-to-measure retail concept for the brand, which was aiming to make the in-store experience more in harmony with its philosophy regarding tea: stimulating the senses of curious visitors or connoisseurs through scent, making it fun to discover new teas thanks to merchandising, and promoting the redesigned products.
The 25hours Hotel Zurich West was developed with the team of Alfredo Häberli Design Development. The Zurich designer with Argentinian roots was born in 1964 and was named Designer of the Year by Architektur & Wohnen magazine in 2009. He is responsible for countless designs for internationally famous brands like Camper, Iittala, Kvadrat, Luceplan, Georg Jensen, Vitra and Moroso.
Flexibility and being able to change the display identity completely was the main focus. Thus, the space offers a three-dimensional experience of the magazine – a creative and innovative world that surprises and invites exploration. Working within this context, the studio proposed a radical concept: two shops in one with the coexistence of contradictory atmospheres.
Counterpointing the spatial variety, the uniform concrete surfaces and the black steel staircases create integration and clarity in the interior. Lacking additional decorative elements only the custom made counters, furniture and lighting fixtures respond to this modesty with their unusual materials, colourful surfaces and sometimes surreal atmosphere.
The spaciousness and sense of openness however allows a dense occupation of the space plan; The refined, natural materials and strategic combination of architectural features – including glass partitions at all offices, soft indirect lighting and clear corridors – create airy volumes that blur the distinction between interior and perimeter space.
A single module in each houses all of the necessary facilities including a bed, office, bathroom, kitchenette and storage space. In addition, a pair of double-height duplex units accommodate two of the modules, stacked one above the other, with the higher box resting on a structural beam that crosses the space.
Shelves have dovetail junctions and curved undersides with inset lighting, emphasising Mulberry’s dedication to craftsmanship. Natural materials like timber, limestone and brass provide tactility and warmth – the brass motif throughout the store is an homage to one of Mulberry’s signature materials, while the use of oak is a subtle link to the brand’s rural English origins.