An expansive floor-to-ceiling glass façade allows in floods of daylight, and allows ample peeks of a sleek contemporary aesthetic, captured by locally sourced and Australian made elements, handmade moroccan tiles, american oak veneers, and concrete flooring.
The aim of both the fashion designer and the architects is to steer clear of generic, overtly polished retail settings and branding, and instead develop more compelling designs. Next to bamboo, materials used for the interior include brass, tinted mirors, concrete floors and black wood.
A small wooden cabin with louvred brass windows occupies the centre of this Isabel Marant fashion boutique in Shanghai, designed by Ciguë to reference the traditional houses that once populated the site.
Wooden lattice panels – with various cut-outs for built-in clothing racks – are added to playfully create depth. These are matched by small display tables in the same material, and a concrete floor with a subtly crackled surface adds a sophisticated touch.
French women’s label Isabel Marant has had a growing cult following across the planet for years, also among fashionable Japanese. Banking on its success while stepping up its presence in this important market, the brand recently opened a flagship in Tokyo in collab with local retailer Tomorrowland.