Marsèll Paradise Milano, as it’s officially called, is spread over two floors, and features a clean and contemporary interior that befits the hangar-like structure it occupies. There’s a coherence and balance in the choice of materials and colours, and the choice of structly functional furnishings adds to the orderly and restrained aesthetic.
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With this theme the design phase started which brought the arch. Devid Tabani to insert a natural flooring in cement paste to give a continuity to tie environments, targeted choices minimal exposure of the dress in the entrance gallery, creating a sharp contrast element of the past with the new furniture and the garden.
Ordered chronologically from the 1920s to the present day, the event showcases over 50 projects by some of the most famous Italian and International designers and architects – from Ettore Sottsass, Achille Castiglioni and Aldo Rossi to Philippe Starck, Zaha Hadid, Patricia Urquiola, Ronan and Erwan Bouroullec – which never made it onto the production line.
On two levels with a total floor area of over 200 square meters, the new “Spazio CEDIT” maintains the same stylistic identity as the Fiorano Modenese showroom, both constructed to an architectural design by Turin firm BRH+. The ground floor is intended to house specific installations which will succeed each other over time, exhibiting the various contents of CEDIT’s experimental design work in unusual ways.
Gilmar Group’s need to perfectly light the space, characterized by multiple shades and colors, has meant that the choice was made for a technology with a patent that’s exclusive to Martini: HD RETINA LED, the high-performance LED that lends itself to lighting situations where it’s necessary to balance different color temperatures; highlighting the garment and rendering a perfectly balanced color saturation.
Inside the sharp peak of the roof structure, there is an expansive reading room and classroom. This space has been furnished exclusively with custom works designed by Studio Herzog & de Mueron and at the rear, a large oak bookshelf follows the form of the peaked ceiling. The same material is used in the two lower bookcases that run along the inclined glazing of the façades.
Every corner of Bu.Co has been planned down to the smallest details, creating different situations of seating and style, in which customers can feel at ease according to their desires, from families with children to groups of friends, from those who want to drink a great beer or eat something after a walk around the shopping centre.
Two golden and continuous horizontal bands along the walls define the perspective lines. They suggest a clear path to follow and separate the volumes. The shelves draw two steady contours without interruption along the walls, at times changing height to enliven the display. Traditional clothes-hanger bars are substituted with single brushed brass square loops that emphasize the importance of each garment, making it stand out along the walls and spotlighting its uniqueness.
A 5-m-high wall with cylindrical openings fills the space, inviting people to place their hands inside to discover the hidden tactile mysteries. Subsequently, visitors discover the final room, packed with translucent L-shaped panels that can be moved and reassembled to create smaller spaces or new configurations.
The attention to details and distinctive features of each product are enhanced by large moving display elements of different kinds that recall the common industrial trolley, a silent and useful object of anonymous design. These modules, whose flame-red wheels and handles become unmistakable and characterising graphic signs, create a harmonious blend of beauty and practicality.