The store offers a first class brand experience where the products take center stage. The consumer experience is key to Stokke® and we want our flagship stores to be the ultimate brand manifesto offering a superior brand experience and product selection.
The material and colour concept sets the stage perfectly for the friendly and colourful assortment of products. Shelves of solid spruce, brushed and oiled, harmonise beautifully with the grey painted walls.
A pure simple house shape is widely used on POP, fixtures and feature walls to suggest the concept of “home”. Because children are highly sensitive to number, the different single numbers are printed on several obvious places to enhance the spatial order of zoning.
Illustrations around the space blend fantasy with reality, weaving surreal stories children and adults can enjoy in equal measure, while still engaging them in fun and thoughtful ways. The colour coded zones meanwhile make it quicker to locate what you need.
Display modules composed of iron, plexy and wooden materials are hung with simple details on the coloured constructive round duct which is assembled to white coloured polyurethane finished surrounding surfaces that evoke a curvilinear formed tunnel.