Located on the ground floor is the designs boldest element, a mirrored stainless steel tree. The crystalline volume serves to make a welcoming, memorable space in spite of the low-clearance undercroft; formerly a neglected car park.
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Vintage brick occupied one side wall of waiting space drew Typography to socialize with the sensibility to bring out the effect. Eliminate evenness Sofa arrangement, arranged various chair and table to make café atmosphere, and also choose ivory rather than bright white light to give comfortable sensibility.
YNL design designed the brand identity of People Eleven that specializes in Philadelphia cheese steaks. The overall concept used for the design was ‘American Vintage’. This concept was applied to not just the graphic designs, but also to the restaurant’s exterior signage and interior elements such as the fence.