Prussian blue, pretty much the brand’s signature colour, adorns the façade, but also extends well into the shop, anchoring a palette of lacquered timber, mirrors, marbled flooring and displays, and warm brass accents.
Narrow, deep, and as said, with high ceilings, the space was stripped of anything ornate to show off the dimensions in their purest form. Playing on this depth, a number of presentation alcoves counter the corridor effect, while also highlighting items from the collection.
Interestingly, it makes a subtle distinction between the men’s and women’s sections within the same space. Fixtures of the men’s department have been crafted from aluminum, while brass has been used for women’s.
It occupies an elongated ground floor unit, and has its walls covered in vertically stacked bricks and in variations of grey, with a superimposed framework of slats that ties in with the light oak flooring.
Copper accents heighten the sense of luxury, and are complemented by light fixtures crafted in a similar material. Fixtures consist of a tiered circular display, placed at the very center of the store, and a sales counter, both clad in marble.
Once again designed by house architect Laurent Deroo, the elongated retail space occupies two floors and features an interior with all of A.P.C.’s signature elements captured in striking, site-specific furnishings.
A.P.C. has opened a new store on rue Royale in the 7th arrondissement in Paris. Located next to Dior, Gucci and Chanel, l’Atelier de Production et Creation (A.P.C.) is a beautiful boutique spread over two floors.