One of the driving concepts for the brand is creating a homey, bright, comfortable space for its all-women clientele to exercise in an environment that emphasizes no judgments.
Posts Tagged ‘lifestyle brand’
Designed as an undulating wooden tunnel, swelling surfaces create a variety of display areas providing shelving and integrated lighting. Where the form of the rolling walls and ceilings refer to the surfer on the ocean waves, the materialization evokes the environment of surfing on the land: skateboarding.
More than 60 years after Kihachiro Onitsuka began designing sports shoes in his atelier in Kobe Japan, Onitsuka Tiger continues to carry out Onitsuka-san’s vision of remaining the authentic Japanese Sports Lifestyle Brand. Inspired by its roots in sports and its Japanese heritage, Onitsuka Tiger pioneers urban.