Nike has cleverly added a striking pop-up platform in Shanghai that serves as an extension for its popular range of running shoes. The newest Nike+ Run Club is captured by two striking pavilions on the premises of Shanghai Times Square, a high-end mall situated right in the heart of this bustling city.
Posts Tagged ‘local architecture’
To allow tech-savvy consumers to relate personally to its products, Siam Discovery introduced a special smartphone app that divulges details such a brand’s backstory. The app uses location-based services to notify users of the latest offerings and discounts as they approach an area of interest; these features are estimated to increase purchases by up to 45 per cent.
The controlled shape of the sales counter, sink and bench, and the material’s uncontrolled structure – all made by Hoffmann of large chunks of elm from nearby woods, and the artist’s preferred material for the past few years – reflect the suppressed strength by social norms and human relations of many of their characters.
Aiming to be a part of the residents daily life, the design objective was to create a warm and welcoming atmosphere. While the use of natural materials like wood and stone emphasized the feeling of outdoors, the choice of copper and carrara marble in the atelier sections created a less industrial cooking space for workshop participants.
This expressive island hotel holds details inspired by local architecture, while the finishes are luxurious and invite to a world of indulgence. If there is a place where memories of an almost impossible beauty become the foundation for inspiration, then this place is perfectly defined by its motto: “Live in your world. Play in ours.”