The gloss beadboard ceilings and painted wood and marble cashwrap give a nod to the brand’s mercantile past while modern fixtures of natural oak, zinc, and antiqued brass sit on cerused white oak floors throughout the space.
Posts Tagged ‘Lucky Brand’
Continuing the application of Lucky Brand’s updated brand identity, I redesigned a seasonal series of reference materials for our Retail and Outlet store associates. Both pieces serve as a quick reference guide to Lucky Brand’s current denim product, including information on fits, washes and suggestions for which fits are best for certain body types.
The first was the redesign of our standard shoe-box to be more eye catching and brand correct, with subtle but clever copy and a drive to our online presence. The second was the design of specialty packaging for our most popular shoe, a thin ballet flat that is packaged, shipped and displayed in the store in an elegant tube, protected by a soft muslin bag with a grosgrain ribbon detail.