Taking inspiration from the studio spaces of high-end fashion designers, Formroom looked to combine materials swatches and hardware samples with bespoke cabinetry a in a combination of marble, mirror and gold tones. Large digital screens and iPads in store also allow customers to custom build their bags online from within the store.
Posts Tagged ‘luxury’
The current showcase at Maison Hermès Ginza, entitle urban jungle, presents a wide range of these cunningly realistic sculptures. All monkeys, a large terracotta orang utan sits on a trunk and gazes onto the bustling cityscape. In the large window, a group of monkeys are huddled cozily together, and seem less deterred by what’s going on around them.
Japanese artist Shuji Mukai was commissioned to hand-paint three columns within the store, with a design that relates directly to the gutai art movement popular in the 1950s and 60s. Peter Marino angled the wall behind the columns to make the artwork a focal point, while simultaneously re-directing circulation. In addition, Italian artist Giuseppe Penone has installed pieces made of molded leather and bronze — materials employed to lend the scheme a “natural ruggedness”.
The challenge, however, was not simply applying these new experiential elements to one store, but rather, translating them across a wide variety of global points of sale, including Athens, London, Beijing and New York etc. From large flagship stores, to standalone boutiques, to shop-in-shop retail spaces, E23 was tasked with creating a flexible yet coherent design approach.
Elements with detailed Mughal craftsmanship are fully captured and used to create an environment that leaves people awestruck. The interiors see a rich use of coloured steel, mirror, marble inlay works and heavy fabrics. Every product has been given a special display infrastructure and environment suiting the product and client profile.
At 11,000 sqm. spread over six floors, the latest Isetan the Japan store is massive, and contrary to the smaller first venue in Paris, it’s not only able to present a wide variety of coveted Japanese merchandise, but also extensive collections. Each of the floors is themed, featuring a specific product range and unique settings.