The goal of this redesign was to showcase Almay’s use of gentle and non-irritating ingredients that work for all complexions. Dynamic geo-patterns were used to represent the unique attributes of each woman’s skin as well as the color-coded shade system to position Almay as an all-inclusive brand.
Posts Tagged ‘makeup’
We have created a temporary makeup studio that reflect what Apoliva stands for – it’s natural and simple, but it also expresses joyfulness and the fun with makeup. In the pop-up you can get a stylish everyday makeup by professional makeup artists and of course also shop from the new makeup range from Apoliva.
The result is a line of beautiful, fluid shapes in a high shine inky black lacquer finish. The sensual, complex curves of the products and unexpected proportions result in a collection that is both simple and timeless yet thoroughly modern. Every detail was meticulously considered from the ultra thin frame-around mirrors to the layout of the makeup or an oversized button.
“The design of the Kjaer Weis cosmetics line distills the fundamentals of women’s makeup to its three essential areas of application: lips, cheeks and eyes. The compacts are shaped to mirror the features they will be used to enhance: slim and long for the lips, large and square for the cheeks, small and round for the eyes.