Upon entering the store, a unique mannequin feature showcases the latest from lululemon’s innovative product line. For opening it will exhibit the limited edition collaboration with the prestigious MA Fashion Course at Central Saint Martins, University of the Arts London.
Posts Tagged ‘mannequin’
The concept for the fixture was conceived as a “Superhero’s Closet,” designed to invite players to suit up, unleashing their potential on the field by allowing them to be fearless. The core of this inspiration came from the product itself. In an industry of flash and color, Storelli stands out with their edgy, black gear that resembles armor.
Featuring four white mannequins coloured ink slowly drips from a paint can suspended above, to create unpredictable and dramatic results. Over the next few weeks the Design team at SFD will be refilling the paint tins on a regular basis to slowly build up multiple layers of paint, resulting in four uniquely finished mannequins.
The Store/Store Pad Design Inspiration For The Brand Emerges From Its Past As A ‘Dry Goods Warehouse’. As Such The Materials That Were Used Are Natural, Raw, Authentic And Masculine Such As Brick, Steel/Iron And Wood. These Materials Were Listed As The Key Building Blocks For The Firms Original Structure. These Elements Have Been Taken And Modernised For Today’s Style Savvy Customer.
The aim of the design was to create a highly elegant, spacious and welcoming store, which has been achieved with the colour white, the bright large plain and arched surfaces. The two architects – Sandor Gocsei and Eniko Korompay – have kept the historic building’s indoor columns and the ratio of the space and given a flowing contemporary touch to it.