Pure white marble floors illuminate the space, softened by sapphire-blue carpets with a metallic herringbone trim. The powder-blue wall panels are accented by golden geometrical mesh, inspired by the weave of tulle – the beloved fabric of lingerie – in emphasis of the La Perla style.
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Reclaimed wood flooring was used to visually connect the space: starting with the transaction top of the reception desk (with integrated back lit logo), to the wall in the seating area, surrounding the inset carpet in the conference rooms, and continuing into the “Octapen” which is separated from the seating areas by glass doors.
The atmosphere is warm, natural and cozy. Rustic wood, soft organic textile and green decor create a harmonious environment that is calming and relaxing. The main concept for the new interior, “blurring thresholds”, is amongst others translated in a custom made ceiling installation of lamellas, which looks like a burst of sun rays from deep within the store.
The SoHo flagship store for the fashion retailer creates a luxurious environment with custom-created materials and furniture and a rotating “cage” installation. The cage at the entry of the store is the stage on which the brand can showcase a curtain inspiration and give customers a new experience with each visit.