The unique aesthetic includes all-white plaster walls, resin-painted floors, and movable, stalagmite-like pedestals for the shoes. The space also features installations from Assume Vivid Astro Focus, the art collective behind Gaga’s Workshop at Barney’s.
Modular fixtures are used in unexpected ways to create product focus and emphasize the ever-changing nature of the space. Arranged as islands, they hold density and create a unified signature Selfridges interior.
This week we started to roll out a new window campaign into Marc By Marc Jacobs. The mannequins were being invaded by giant bees and ants causing panic at the picnic! The same windows are also launching in Paris and Milan this week.
The campaign is based around the Spring Summer Advertising Campaign which features an illusion box.
The reinvention of the client’s original showroom space interprets the brand’s iconic palette of blue, “Marc Blue” shelving and stainless steel fixtures were designed to reflect the youthful vision of a maturing brand with a global reach.
Marc Jacobs South Park windows
An exhibition featuring the works of Louis Vuitton and Marc Jacobs, and the brand’s revolution under these creative geniuses, opens tomorrow at Les Arts Décoratifs in Paris.
Marc Jacobs Easter display at Selfridges, London
Marc Jacobs windows at Galeries Lafayette 2012, Paris
The project is a new flagship retail building located in Tokyo’s Aoyama shopping district, just off Omotesando Street. The design is a diagrammatic response to strict local codes, the immediate surrounding context (bordered by world-renowned architecture and a quiet residential neighborhood), and the desire to represent the material craft that is inherent in the tradition of Japanese construction. The building is designed to meet regulated energy efficiency standards and use local/regional materials.
During Paris Fashion week, the upscale department store in Paris: Printemps is celebrating American fashion and culture with these clever window displays. Yes, Printemps loves New York!! And we love their beautiful window merchandising!
