One of the challenges of the project has been to integrate into a narrow vertical surface all the laboratory, pharmacy and orthopaedics range, that until now was developed at the three premises on the ground floor.
Posts Tagged ‘Marketing-Jazz’
We have selected our materials to create the impression of being in a pharmacy that is at once “natural, intimate, professional and accessible”. The most distinctive finishing touch is the design of a corporate herringbone pattern which with we have manufactured MDF panels overlayed on natural wood to completely cover the walls and furniture.
We have designed a 5.5 metre-tall shelving unit to be able to present, conceal and write down the first thing that comes into our heads. As well as that, we have a space for preparing mock-ups of prototypes, which is a display space for visual communication campaigns before we bring them to the point of sale.
Nostalgia for authenticity, for the past that is all around us – this holds true for the foreign tourist more than anyone. The logo is inspired by the family’s ancient crests and by the aged wood panels that share the space with the yellow LED lighting, by the copper strongboxes with their centuries-old coats of arms. An old iron cabinet serves as the backdrop for creating window displays.
The 2012 Olympic Games in London, its international focus and the diversity of its visitors were the inspiration behind the portrayal of Swarovski’s “Erica & Eliot around the world” characters and campaign. The various scenes take place on a map of the world in the window display version, or on a globe inside the store.
This windows is inspired in two typical spanish holly seasons that takes place in April /May : “La Feria de Abril” and “La Feria de San Isidro”. Bullfights, Flamenco and Sevillians Dances are during this holidays and women wear colorfull dress and back combs on the hair. OhymGOd is the first spanish firm specialized in fashion jewellery.