Area-17’s design pays homage to the industrial character of the building, through its essential lines and airy volumes defined by glass, mirror, and concrete surfaces. Precious woods, English tapestry, and denim inserts are instead references to the brand’s values and tradition.
Posts Tagged ‘Milan’
Marsèll Paradise Milano, as it’s officially called, is spread over two floors, and features a clean and contemporary interior that befits the hangar-like structure it occupies. There’s a coherence and balance in the choice of materials and colours, and the choice of structly functional furnishings adds to the orderly and restrained aesthetic.
Ordered chronologically from the 1920s to the present day, the event showcases over 50 projects by some of the most famous Italian and International designers and architects – from Ettore Sottsass, Achille Castiglioni and Aldo Rossi to Philippe Starck, Zaha Hadid, Patricia Urquiola, Ronan and Erwan Bouroullec – which never made it onto the production line.
On two levels with a total floor area of over 200 square meters, the new “Spazio CEDIT” maintains the same stylistic identity as the Fiorano Modenese showroom, both constructed to an architectural design by Turin firm BRH+. The ground floor is intended to house specific installations which will succeed each other over time, exhibiting the various contents of CEDIT’s experimental design work in unusual ways.
Inside the sharp peak of the roof structure, there is an expansive reading room and classroom. This space has been furnished exclusively with custom works designed by Studio Herzog & de Mueron and at the rear, a large oak bookshelf follows the form of the peaked ceiling. The same material is used in the two lower bookcases that run along the inclined glazing of the façades.
Two golden and continuous horizontal bands along the walls define the perspective lines. They suggest a clear path to follow and separate the volumes. The shelves draw two steady contours without interruption along the walls, at times changing height to enliven the display. Traditional clothes-hanger bars are substituted with single brushed brass square loops that emphasize the importance of each garment, making it stand out along the walls and spotlighting its uniqueness.
A 5-m-high wall with cylindrical openings fills the space, inviting people to place their hands inside to discover the hidden tactile mysteries. Subsequently, visitors discover the final room, packed with translucent L-shaped panels that can be moved and reassembled to create smaller spaces or new configurations.
The intense, all-encompassing perception fully reflects those characteristics Italy is renowned for. Both the form and the idea of a gateway leading into Casa Alitalia are reflected in the concept of a large doorway leading into an italian building, a passage that takes guest from the chaotic airport environment, into a calm, inviting, sophisticated space.