Without using any of the brand’s garments, Snarkitecture still managed to capture COS’ unique simplicity through the use of white strips of fabric in varying lengths to create an undulating, cavernous installation. COS is also selling a limited edition collection of Snarkitecture-designed goods to coincide with the exhibition, called COS x Snarkitecture Objects.
Posts Tagged ‘Milan’
The concept for the entrance installation has been designed as a timeless flexible tool for giving the different frequently collections attractive stages throughout the year. Before ZARA selected the beautiful 4.000 sqm space from the thirties and converted it into the ZARA Flagship store in Milan, the building hosted a theatre and later the “Astra” Cinema for many years.
DEGW’s interior design followed Microsoft’s global guidelines in a project aimed at focusing on the very best of Italian manufacturing and design. The building has six floors above ground. The ground and first floors accommodate the Customer Area open to the public, showcasing the company’s products and connected by a custom-designed central stairway.
Marsèll Paradise Milano, as it’s officially called, is spread over two floors, and features a clean and contemporary interior that befits the hangar-like structure it occupies. There’s a coherence and balance in the choice of materials and colours, and the choice of structly functional furnishings adds to the orderly and restrained aesthetic.
Ordered chronologically from the 1920s to the present day, the event showcases over 50 projects by some of the most famous Italian and International designers and architects – from Ettore Sottsass, Achille Castiglioni and Aldo Rossi to Philippe Starck, Zaha Hadid, Patricia Urquiola, Ronan and Erwan Bouroullec – which never made it onto the production line.
On two levels with a total floor area of over 200 square meters, the new “Spazio CEDIT” maintains the same stylistic identity as the Fiorano Modenese showroom, both constructed to an architectural design by Turin firm BRH+. The ground floor is intended to house specific installations which will succeed each other over time, exhibiting the various contents of CEDIT’s experimental design work in unusual ways.
Inside the sharp peak of the roof structure, there is an expansive reading room and classroom. This space has been furnished exclusively with custom works designed by Studio Herzog & de Mueron and at the rear, a large oak bookshelf follows the form of the peaked ceiling. The same material is used in the two lower bookcases that run along the inclined glazing of the façades.
Two golden and continuous horizontal bands along the walls define the perspective lines. They suggest a clear path to follow and separate the volumes. The shelves draw two steady contours without interruption along the walls, at times changing height to enliven the display. Traditional clothes-hanger bars are substituted with single brushed brass square loops that emphasize the importance of each garment, making it stand out along the walls and spotlighting its uniqueness.
A 5-m-high wall with cylindrical openings fills the space, inviting people to place their hands inside to discover the hidden tactile mysteries. Subsequently, visitors discover the final room, packed with translucent L-shaped panels that can be moved and reassembled to create smaller spaces or new configurations.