Over the 6 meter high walls this conceptual forest has been created with stylized trees made out of green moss, giving us the impression that nature can enclose our environment with its colours, placing the customer into a fantastic forest.
Posts Tagged ‘Milan’
The bright set up took inspiration from the geometric designs and the colours selected for the S/S Collection of Annarita N. The gleaming structure has been tailor made and designed around a set of methacrylate tubes skilfully illuminated by led lights and connected by iron joints: light and colour are dressing the window knowingly highlighting the product.
The ground floor features special flooring in terrazzo encrusted with glistening St.-Louis crystals, and it’s here where the men’s ready-to-wear and accessories collections are presented. A beautifully undulating staircase in Venetian stucco leads to the second floor which is dedicated to the Hermès jewellery and watch collection.
Every single element, decoration and excess is simplified and dematerialized. The baroque armchairs are upholstered in velvet ethereal white, the hangers are inspired by the minimalist sculptures by Sol LeWitt and the white diffuse environment, almost optical, conceptualizes the architecture of the interior create a simple box to serve as a container for the sought after prints of collections.
The project has been keyed to outstanding set design simplicity. The institutional colours – white and red – have been matched in a rational mix of volumes and surfaces. Against this composition, two recurrent metaphors have been staged, namely bond and embrace which immediately remind the visitor of the company’s value-focused approach.