The goal was to develop a premium retail experience, engaging innovation through the use of technology. To meet the expectations of the customer we have developed a holistic approach, a minimal yet premium concept that arranges the display and storage into 4 horizontal sections.
Posts Tagged ‘minimal’
The 10-year-old chain specialises in health-conscious desserts that contain a minimal amount of fat and sugar. It obtained a site on the fringes of Chinatown for its first restaurant in Sydney. Taking cues from the food, Woods steered away from typical franchise restaurant elements and focused on natural materials that would create a “calming oasis”.
The main timber truss for the retail shop at the front room introduces the idea of “Structure as furniture”, a free-standing individual component that is detached with the existing wall. The idea of moderate intervention with minimal attaches and less anchoring that will undermine the existing building is taking place in this project.
An “arch brace” is a curved piece of wood that acts as a secondary fixing to strengthen the structure. A series of arch braces in their purest application have been used to create the chair’s minimal form negating the need for a cross structure making it lighter, leaner and allowing the curved seat pan to appear to float in the middle of the frame.