Inspired by a Japanese proverb which encourages you to ‘eat in measure and defy the doctor,’ the Product Fitness 80 design process employs a little restraint to impact a big difference.
Posts Tagged ‘minimalism’
In order to meet the need of sophisticated, yet modern and approachable elegance in everyday life, we created several items of the most essential categories of menswear. We offer original, yet highly functional solutions. The conceptual framework is supported by minimalism and simplicity which lead to refined architectural fashion
Deconcept bring an unexpectedly tactile dimension to minimalism with these rolled cardboard felt-wrapped drums. While the handmade pouffes are plain and practical, featuring a handle for schlepping and a row of rivets pinning the cover in place, there’s a soft-edged simplicity to each one. 100% recycling cardboard.
Joto is a range of artisanal Japanese sakes developed for the North American market. To Western consumers, traditional Japanese sake labelling is indecipherable and largely indistinguishable. Joto’s packaging opts for bold colour and infographics describing each sake’s brewing process and tasting notes.
The brief was to create a retail identity and concept store that met with the demand of both Casio Japan and fit the New Zealand market. The store is located in the very heart of Auckland’s CBD and the most Challenging aspect was the size at 15sqm so with this in mind a minimal urban design was decided as the best approach to take.
The corresponding brand expression is clean, sophisticated and a nod to the owner’s love of modern minimalism. At the same time, copy and color palette make it feel fun and approachable. The logo also incorporates a sly tie to ice cream with circles that look like melting “drips” hitting the floor, while tailored graphic elements make the identity feel fashionable and unexpected in the category.
The idea was to realize a small suspension lamp which could express minimalism but with the soft touch of the wood in opposition to the cold touch of porcelain. The inversion of a simple shape like that one of a funnel creates a really simple lamp, where the wood gives the last friendly touch in contrast to the elegant and classic appearance of the porcelain.
Manfredi jewelry store is an international jewelry store originally from Italy with stores in Milan, Rome, Shanghai, and Tokyo. For the New York store, Manfredi was looking for a concept suitable for the new location on Park Avenue, NYC. De-spec identified the issues that would guide the design as the necessary change of speed that would need to occur for pedestrians to transition from walking at the necessary speed of survival on Park avenue to the speed necessary for viewing of jewelry. In addition the jewelry itself demanded a silent space and a level of minimalism that would reveal its journey.
The new Antonios Markos store in Kolonaki, Athens follows a gallery-inspired design regime, directing the visitor as if they were viewing an exhibition. Pierre Jorge Gonzalez and Judith Haase designed the architecture, lighting and furniture in this recent project, addressing the existing space and working within its constraints. Initially, the space resembles a minimalist gallery space.