Unique and elaborate construction on the walls, empowered by gold and bronze strikes, seagull designs on the roof, all compose a new era in Greece-inspired design aesthetics, in a magnificent attempt to surpass the common decades-long folkloresque decoration, infused with replicas of pillars and statues.
Posts Tagged ‘minimalism’
In order to meet the need of sophisticated, yet modern and approachable elegance in everyday life, we created several items of the most essential categories of menswear. We offer original, yet highly functional solutions. The conceptual framework is supported by minimalism and simplicity which lead to refined architectural fashion
Deconcept bring an unexpectedly tactile dimension to minimalism with these rolled cardboard felt-wrapped drums. While the handmade pouffes are plain and practical, featuring a handle for schlepping and a row of rivets pinning the cover in place, there’s a soft-edged simplicity to each one. 100% recycling cardboard.
Joto is a range of artisanal Japanese sakes developed for the North American market. To Western consumers, traditional Japanese sake labelling is indecipherable and largely indistinguishable. Joto’s packaging opts for bold colour and infographics describing each sake’s brewing process and tasting notes.
The brief was to create a retail identity and concept store that met with the demand of both Casio Japan and fit the New Zealand market. The store is located in the very heart of Auckland’s CBD and the most Challenging aspect was the size at 15sqm so with this in mind a minimal urban design was decided as the best approach to take.
The corresponding brand expression is clean, sophisticated and a nod to the owner’s love of modern minimalism. At the same time, copy and color palette make it feel fun and approachable. The logo also incorporates a sly tie to ice cream with circles that look like melting “drips” hitting the floor, while tailored graphic elements make the identity feel fashionable and unexpected in the category.