Posts Tagged ‘Missguided’

Missguided store at Bluewater by Dalziel & Pow, Stone – UK

June 12th, 2017

Unique to the Bluewater site is a carnivalesque ‘house of mirrors’ effect in which the digital content reflects on the mirrored ceiling, as if continuing infinitely. The effect is a magical, illusionistic fairground feel that Missguided’s customers will be excited to explore.

Missguided Westfield Stratford store by Dalziel-Pow, London – UK

December 1st, 2016



Inspired by a TV studio, the space delivers a dynamic live stream of of-the-moment content, fashion and inspiration. It captures the Snapchat generation’s short attention span and desire for the new, with a constantly changing space, bursting with “jaw-to-the-floor” shareable moments, stage sets and real-time digital displays, where co-created brand content comes to life.