The colour scheme was kept to bright whites, cool greys and a touch of warm off whites. The bright white tones were used on all the Staron solid surface, the back cash wall paneling and ceiling finish to highlight various destination points outside and inside the store.
Posts Tagged ‘mobile devices’
Following a black runway from the entrance, customers find the App Bar where they can try out mobile apps on a large interactive screen. Painted pegboards are used to cover the walls of the store. This allows display shelves to be hung freely within the whole space and to be changed location at all times. The whole interior is flexible, so that changes in layout can be made quick and easily.
Gucci has renovated his store in the Via Montenapoleone and equipped it with a new store concept. The design company OOOii who has participated in the movies like Minority Report and Mission Impossible has made a new development for Gucci which is capable to show live virtual content integrated in the store.