For the second year in a row, Tuxedo designed and created a LARGE RUNWAY TERRACE for the 2014 Montreal Fashion and Design Festival, in collaboration with the Quebec Forest Industry Council, at the Festival’s new location at Place des Festivals, right in the heart of the Quartier des spectacles.
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Brousseau’s team set about the re-design from a blank canvas. All existing wood was painted black to create a dramatic contrast against the stone walls, and a 70ft long bar was installed with its front and shelves behind illuminated with LEDs. Bubble chairs were suspended under the staircase and a brand new pizza oven was made visible to diners.
The floor displays were designed to maximize the visibility, the brightness and brilliance of the jewelry, physical ergonomics and security of the product. The success of a jewelry store is strongly attributed to the personality of its salespeople and the relationship that they have with the clientele.
The MEXX boutiques are an exercise integrating the simplicity and creativity of Amsterdam in maximalist and overwhelmingly noisy environments. This is mainly done by integrating noble materials, authentic old world textures, maximizing open and brightly lit space, the endless use of white and the restraint of design in order to leave room for the shape and color of the goods. The openness and clarity allow the client to feel respected and safety.
Cahier d’Exercices is located at the entrance level of the historic Ross warehouse-store. The stone façade, its cast iron columns, and an expansive brick wall (punctuated with pieces of wood and metal) that runs the length of the store recall the 19th Century building’s industrial past as a retailer of large tissues, leathers and furs.
Upon entering Hambar, one is greeted by a full-height showcase of theatrically illuminated suspended cured meats. Beyond, the majestic volume of sparkling surfaces, including a full height imposing wine cellar, is tempered by masculine touches of leather and walnut, all within a convivial and bustling urban dining scene.