Furnishing comprise of a variety of simple wooden shelving and displays, framed by polished concrete flooring and an exposed ceiling dipped in a dark grey hue and dotted with a multitude of spotlights.
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The store installation is made of Canadian white oak, a material that’s also used for the brand’s solid wood tables. Before entering the pop-up store shoppers are encounter a product showcase that’s entilted what is Muji?, and which displays some of the retailer’s iconic products that collectively shed light on its retail philosophy.
The offerings are varied, and seem specifically geared towards a demographic of young professionals, and includes men’s, women’s and children’s apparel, bags, shoes and accessories, furniture items, homeware, beauty products, stationery, electronics, bedding and travel goods. To celebrate the store opening, Muji holds an exhibition of iconic goods in the shopping mall’s atrium space
With more than 130 stores nationwide, China undisputedly is Muji’s biggest overseas market, and although the country’s staggering economic growth of the past decades has dwindled, the Japanese ‘No Brand’ retailer will be accelerating store openings in this vast market to at least 50 per year from 2017.