The exhibition, in three white rooms, reified the ream with a series of simple outlines of paper sheets. In the first room, the outlines were A1 size, in the second, postcard-size and in the third, the outlines hint at objects seemingly crafted from folded paper.
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To allow tech-savvy consumers to relate personally to its products, Siam Discovery introduced a special smartphone app that divulges details such a brand’s backstory. The app uses location-based services to notify users of the latest offerings and discounts as they approach an area of interest; these features are estimated to increase purchases by up to 45 per cent.
Furniture was arranged in a complete symmetrical manner in each space, so that as soon as one enters the room they are standing right at the boundary of the spaces. A visual effect was created as though the spaces were reflecting each other like a mirror, along with the pillars that were rhythmically arranged.