Against a backdrop of steel-coated panels, concrete, and an expansive mural flashing the brand’s name in artfully applied graffiti, stands a sleek trapezoid display crafted from raw steel, and is the store’s design show piece.
Posts Tagged ‘netherlands’
The public spaces have additionally been given a Dutch touch in the form of artwork. In collaboration with a graphic designer we used images from the Rijksmuseum and gave them a modern feel. By enlarging, cropping or distorting images and projecting these on walls and carpets, we’ve created surprising design elements.
The transformation of the premises has been inspired by both the history and park-side location of this former college building. The original lecture hall and science lab have been retained while other spaces have seen an equally meticulous transformation, using cool cartoon-like graphics and pops of colour.
There are patterns of broken elbowed figures in a blue-green color scale in almost every premise of the office. Not only do they reflect the corporate identity of the company, but they also add dynamics to the area and communicate ongoing development and ingenuity of approaches, which are one of the key skills for a technology-savvy business.
By reducing the amount of visibly distracting details in the surroundings to a minimum, it increases the attention of the audience towards the speaker’s platform and enhances visibility and acoustics. In contrast, the playful use of rich, almost rainbow-like, customized colours makes the chairs and carpet stand out from its bright white surrounding.