Boo installation by Daan Roosegarde, Amsterdam – Netherlands
Posts Tagged ‘netherlands’
Each department is differentiated to evoke the feeling of intimacy within the large store format; inviting customers into the Trophy Room (accessories), Lounge (shoes), Treasure Room (jewellery) and Studio (beauty). The product stories presentation is clean, with materials selected to appeal to the Dutch love of simplicity.
Our latest windows for De Bijenkorf use industrial structures and bright white strip lights to contrast backstage scenes and create the perfect monochromatic setting for shoppers to watch the city’s streets become the real runways and get tips on how to mix up their street fashion favourites with cool catwalk styles for the new season.
The choice was made to show the bare concrete structure, revealing original details such as the golden tiles on the columns. New architectural elements, such as the entrance front, the white corian public counters and the meeting rooms materialized in bamboo, have been carefully positioned and were integrated with the original architecture.
The renewed interior by dutch studio D/DOCK has been conceived off of the garage where Google founders Larry Page and Sergey Brin started the company, boasting quirky elements such as graffiti walls, cardboard box lights and a container wall in the 70-seater auditorium (referred to as tech talk), integrated into the existing space to illustrate its birth period.