The building unites three main functions: a large pilot plant, offices and laboratories. They are connected by transparent walkways and an atrium. A main axis provides views on the characteristic elements of the Innovation Centre such as the pilot plant, the atrium and the University campus.
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The choice was made to show the bare concrete structure, revealing original details such as the golden tiles on the columns. New architectural elements, such as the entrance front, the white corian public counters and the meeting rooms materialized in bamboo, have been carefully positioned and were integrated with the original architecture.
The renewed interior by dutch studio D/DOCK has been conceived off of the garage where Google founders Larry Page and Sergey Brin started the company, boasting quirky elements such as graffiti walls, cardboard box lights and a container wall in the 70-seater auditorium (referred to as tech talk), integrated into the existing space to illustrate its birth period.
A continuous front counter with an integrated tray run allows the passenger to select food and juices from the displays. An open style show kitchen runs the length of the front counter where selected food can be cooked in front of the customer. A separate bakery and juice station is located in the centre with an array of bakery items and fruit.
Inspired by paper toy theatres of the Victorian era, the windows are designed as multilayered stage sets of 2D and 3D elements that showcase De Bijenkorf’s holiday collection. Each window vignette expresses an enchanted product scene to inspire customers to find their perfect holiday gift. The window campaign will be fully unveiled on December 6th, 2013.