Posts Tagged ‘Newtone’

Moorer flagship store by Newtone, Milan – Italy

December 9th, 2016



Two golden and continuous horizontal bands along the walls define the perspective lines. They suggest a clear path to follow and separate the volumes. The shelves draw two steady contours without interruption along the walls, at times changing height to enliven the display. Traditional clothes-hanger bars are substituted with single brushed brass square loops that emphasize the importance of each garment, making it stand out along the walls and spotlighting its uniqueness.

Herschel flagship store by Newtone, Milan – Italy

December 8th, 2016



The project’s main concept relies on a minimalistic and no-design spirit, by using a rhythmic display along the side walls that allows for a more dramatic segmentation of the merchandising and that accommodates the existing furniture in a coherent dialogue based on materials and design.

Borsalino flagship store and showroom by Newtone, Milan – Italy

December 5th, 2016

The wooden gray pulp is the materic avatar of the felt, spread on the space by drawing the graphic sign of the brim of the hat to infinity along all the walls, an harmonic language that evokes the charm of tactile softness and all-Italian class of one the most exclusive brand in the world.