Nike has cleverly added a striking pop-up platform in Shanghai that serves as an extension for its popular range of running shoes. The newest Nike+ Run Club is captured by two striking pavilions on the premises of Shanghai Times Square, a high-end mall situated right in the heart of this bustling city.
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On offer is a so-called run concierge who can provide personal running advice, a diagnosis or private running classes, a stylist who’s readily available to make you look good even when you’re breaking sweat, and bra fitting for the ladies. Also on the premises is a tee design studio where to customize t-shirts, and last but not least a NIKEiD studio brimming with the latest nike footwear.