Posts Tagged ‘nike’

Nike+ Run Club by Coordination Asia and local architecture, Shanghai – China

February 19th, 2017

Nike has cleverly added a striking pop-up platform in Shanghai that serves as an extension for its popular range of running shoes. The newest Nike+ Run Club is captured by two striking pavilions on the premises of Shanghai Times Square, a high-end mall situated right in the heart of this bustling city.

Nikelab Ma5 store by Nike and Arthur Huang, Tokyo – Japan

December 2nd, 2016


Officially baptized Nikelab Ma5, it features an interior design that adapts well to the spatial dynamics of the former swimming pool, using sustainable materials, adaptable furnishings and various local integrations.

Zoom Spiridon trainers by Nike

November 12th, 2016

The Nike Zoom Spiridons, which were first released in 1997, are inspired by the 90s garage rave fashion scene. This iteration repurposes the century-old font as a bold pattern.

HyperAdapt 1.0 shoes by Nike

September 27th, 2016

Step into these Nikes and E.A.R.L. automatically tightens to a form fit; adjustments to tighten or loosen fit are available using two hidden buttons.

Nike Magista 2 cleats

July 17th, 2016

Developments are also seen in the more anatomically contoured Dynamic Fit Collar, designed to accommodate the shape of the ankle bone while leveraging a thicker knit structure for additional protection.

Nike Zoom Superfly Elite shoe

July 1st, 2016

Digital design and rapid-prototyping technology allowed the team to create multiple iterations of the shoe for Fraser-Pryce to test on the track. Fixed spikes were chosen instead on screw-ins, allowing the foot to be as close to the track as possible and increasing traction.

Nike Football Typeface by Paul Hutchison

June 1st, 2016

Working in collaboration with the brand team at Nike Football (David Frank, Mason Caldwell, Maria Cortinas) we were commissioned to design and build a custom typeface for the Nike Football Program.

Nike+ Run Club Omotesando, Tokyo – Japan

June 1st, 2016

On offer is a so-called run concierge who can provide personal running advice, a diagnosis or private running classes, a stylist who’s readily available to make you look good even when you’re breaking sweat, and bra fitting for the ladies. Also on the premises is a tee design studio where to customize t-shirts, and last but not least a NIKEiD studio brimming with the latest nike footwear.

Nike Air Footscape Magista Flyknit sneaker

May 24th, 2016

The Flyknit upper molds to your foot and provides lightweight, sock-like support, while an ultralight waffle outsole provides traction, durability and cushioned comfort.

Nike Juvenile Woven Premium Phantom sneaker

May 10th, 2016

The “Phantom” boasts an entirely woven textile upper, a Phylon outsole, and a waffle pattern on the outer surface for additional stability.

Nike All-White Air Presto sneakers

April 8th, 2016

Nike All-White Air Presto sneakers

Nike Performance Tight SP16 campaign, Algeirs – Algeria

March 23rd, 2016

Nike Performance Tight SP16, Algeirs – Algeria

Nike Kobe XI & CP3 campaign by Green Room

March 13th, 2016

Giving life to this campaign, Green Room delivered a flashing lightning bolt striking down in Nike Town London. The bolt of lightning hits a concrete court surface, and the impact leaves a highly effective, shattered podium. Energy, power and dynamic display, delivered.

Nike Kobe Mentality 2 Wolf Grey sneaker

March 2nd, 2016

Outfitted in a sleek “Wolf Grey” colorway, the shoe boasts a tuned Flywire upper for superior flexibility and support, with a sculpted rubber outsole for on-court performance.

Nike Air Force 1 Ultra Flyknit

January 28th, 2016

The use of Flyknit – made from engineered yarns and knitted like a sock – allows the upper to be created as a single piece. Paired with an injected-foam sole, the shoe is 50 per cent lighter than the original leather and rubber version.

NIKE TECH PACK FAHO15 Campaign at Nike Dely brahim, Algiers – Algeria

January 8th, 2016



NIKE TECH PACK FAHO15 Campaign at Nike Dely brahim, Algiers – Algeria

Nike Studio at Beijing Art Gallery by Coordination Asia, Beijing – China

September 23rd, 2015

A rectangular changing room features wooden floors and two rows of black lockers on either side of the space, connected by overarching neon strips. Large format type on the glass entrance doors conveys Nike’s “Don’t dream of it. Train for it” philosophy.

Nike Hypervenom II football boot

September 15th, 2015

The jagged graphic is formed from an additional layer of thin waterproof material called Nikeskin and acts as a transition between the hard base plate of the boot and its softer mesh upper.

Nike Football Untouchable Shoes Packaging by Hovercraft Studio

September 10th, 2015



Nike Football asked us to create a limited package for their most advanced cleat, the Vapor Untouchable.

Nike Free Inneva Woven N7

May 27th, 2015

With the Nike N7 collection the brand presents its long-time commitment and mission to inspire and enable two million Native American and Aboriginal youth in North America to participate in sport and physical activity.