Hanging fluorescent tubes create a striking window campaign, which lights up the store’s fascia and glows out across Oxford Street. A portrait TV monitor plays ECCO Shape’s campaign film within the window, further promoting the essence & styling of the Shape range.
Posts Tagged ‘oxford street’
Each entrance to the store creates a different atmosphere. The main Oxford Street entrance arrives in the atrium with a digital lift wall, which focuses on high level vistas of VM and digital display. Another features a recreated ‘tube carriage’ display wall that promotes different looks, combining digital display with key product lines.
This launch is currently taking place in Selfridges Oxford Street and Manchester Exchange Square and we have designed and developed pop-up-shops which provide a unique brand experience within a cool environment incorporating both product and storytelling through interactive elements within the space.