Like being in a life-size anagram. Many products with many different uses and little available space lead to a solution involving an abstract installation echoing different domestic and commercial spaces.
Posts Tagged ‘paolo cesaretti’
Inside the space of the pavilion is divided and organized through an alternate play of solid walls and hexagonal macro shaped semi transparent vertical partitions to achieve a perfect framing of the main groups of products and in order to optimize the functional use of all the available space without sacrificing its strong decorative appeal.
This stand design explores the idea of using the area limits as an exhibit space for Hatria’s product and philosophy. The perception from the outside deals with a procession of serial out-of-scale architectural boxes. Thin light cuts divide one box from the other allowing in-depth sights of inner space.
An installation of natural elements – branches and leaves – is floating under the vault of the ceiling as another charming narrative element. It informs us that in this personal place, so clearly expressing the soul of the owner – a real place of intimacy – nothing is artificial, and that design echoes the adaptability of life.