The Maison du Danemark, a prestigious cultural outpost of the Scandinavian country since the 1950s, has been fully revamped by acclaimed Copenhagen-based design studio Gamfratesi, including the venue’s dining establishments Flora Danica and Copenhague.
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As a passionate admirer of Paulin’s work, the cosmetics brand’s internal architect Jean-Philippe Bonnefoi formed a relationship with the French Design Company, and this eventually led to creation of this space. Aesop Facial Appointments comprises of three rooms, all furnished with specially selected pieces designed by Paulin, Paulin, Paulin, and aims to offer soothing getaway from the city’s hustle and bustle.
The capsule collection includes the brand’s “3D denim concept”, which is intended to challenge the conventions of denim design. The raw denim trousers, named Motac-X, feature stretch fabric panels in areas that the body needs to move and contortion, such as the knee and hip joints. “We have great stretch denim, but it’s something that’s standardised,”
We developed this byobu system to provide all the required elements for the exhibition; including partitions, information panels, showcases and integrated lighting. We called this foldable product Pleat Luster and it became a product of the exhibition with the theme of tradition and high technology. This folding idea is applied to both the white screens and the black showcases.
The electrical orange nuances on the sides of the furnishing and a selection of shelves and stickers all contribute to the unique sense of elegance and modernity. Lastly, the decorations comprising of LED letters and an origami trophy, establish the store in the world of fashion and product presentation.