Posts Tagged ‘Parra’

PARRA booth at Imm Cologne by Alan Khadikov, Cologne – Germany

January 28th, 2017


Everything starts with ABC, the most basic foundation. It makes sense and order of things. It creates a strategy and a pledge that all the rest will grow up and develop. This statement was a primal point when building a concept of a tiny retail space of PARRA brand at Cologne furniture fair.

Parra Chocolate packaging by Shake Design

February 16th, 2016

Instead of a traditional red wrapper, each individual piece of the “Para” Chocolate bar has a unique design and can be folded into one-of-a kind paper sculptures of cows using origami, thus giving the campaign its unique name: Origamoo.

Parra Furniture Store & Visual Merchandising by Alan Khadikov, Moscow – Russia

December 16th, 2015



Juxtaposing things of routine and their metaphorical senses is a key feature of Moscow-based interior designer Alan Khadikov.