Connected Fashion / Madame × Galeries Lafayette Windows, Paris – France
Posts Tagged ‘partnership’
Twelve have been working with Deka Markt in Holland since 2008, during which time we have helped to completely update their branding, communications, store design and printed literature. Deka Markt are the oldest supermarket chain in the Netherlands and as a family owned-business with over a hundred sites, one of the most successful and well-known.
The Galeries Lafayette lives in the world of tennis at the moment so all the windows along the Boulevard Hausmann tell us about the story of the well known champion Ronald-Garros and his team. To celebrate the 40th anniversairy of their partnership with Lacoste, the small yellow ball appears in several forms on the stage. The official timekeeper of the tournament, Longines as the notion of time is illustrated by moving shopwindows.
Our brilliant Interactive Development, Visual Merchandising and Operations Teams put their heads together and brought light writing with light to life. With the help of Kinect’s infrared technology and their technical genius, our teams created a seamlessly interactive display that anyone can “paint” on with using just the motion of their hands in front of the glass.