The interior store layout is a metaphor for the breaking waves that inspired the angled layout of the fixtures. Fixtures are clustered in stories – much like campfires around which customers gather along the shoreline. A signature deep aqua resin concrete flooring defines the area for the sandbar and customer service.
Posts Tagged ‘perimeter walls’
Unique to Westfield is that one of these touchscreen tables is located outside of the store. A set-back storefront creates a 24-hour brand zone, allowing customers to look at display cars, browse and buy even when the store is closed but the shopping centre is open, for instance if going to Westfield’s cinemas or bars in the evening.
The clients wanted an interactive space for both dogs and dog owners. Plenty of clear space was left for the pets to roam free, so display was delegated to the walls. Curved, colorful, contemporary shelves line the perimeter walls. A mini agility course was created below for the dogs to experience different textures and surfaces, using fake grass, pebbles, a ramp, and tunnel.
On the way to display it look to be a prefabricated modular system, which in addition to providing much flexibility in display options were removable and inexpensive. That is why the modules were designed based MDF with recycled cardboard tubes cut edge and a movable shelving system giving the possibility of multiple configurations.