Arc Worldwide, in collaboration with Leo Burnett and Alexander Exhibits, developed a mobile unit by transforming a trailer with into an all-encompassing space to tell the story of Run Signature.
Posts Tagged ‘pop-up’
Nike has cleverly added a striking pop-up platform in Shanghai that serves as an extension for its popular range of running shoes. The newest Nike+ Run Club is captured by two striking pavilions on the premises of Shanghai Times Square, a high-end mall situated right in the heart of this bustling city.
The store installation is made of Canadian white oak, a material that’s also used for the brand’s solid wood tables. Before entering the pop-up store shoppers are encounter a product showcase that’s entilted what is Muji?, and which displays some of the retailer’s iconic products that collectively shed light on its retail philosophy.
The Ledge 65 Magnetik lightbox is an easy, cost-effective graphic display tool that is quick to refresh with new graphics and easy to re-configure the magnetic shelves and hooks. Custom perimeter units designed to fit into recessed alcoves in the surrounding walls were made using the 25|25 modular system for a sleek, modern and monochromatic look and feel.
Sole DXB, an event showcasing art, culture and street style, was the perfect backdrop for the originals to align their “future” global platform in the Middle East. The campaign, designed as an ode to the resilience of street culture, intersects past, present and future with originals as the apogee of style tribe leaders.