Posts Tagged ‘Powerhouse Company’

inSports Beijing by Powerhouse Company, Beijing – China

January 10th, 2017

This high-end multifunctional venue facilitates activities like virtual skiing, virtual sports and endurance classes, while placing them in a social setting. Projections on floor and walls create a wide array of simulated environments. During the night the area is turned into a dance club. inSports follows a new trend in Chinese retail where live action and participation becomes an integral part of the retail experience.