The objective was to create an image that could express the warm and powerful energy of Andalucía, and also to create a unique brand that stands out from its competitors.
Posts Tagged ‘Premium’
Ancient Greeks used olive oil as a medicine for many illnesses, later in Europe it was used again as a medicine and was sold in the local Drug stores within a classic bottle, we took this drugstore bottle and give it a modern twist, minimal and elegant with simple lines we managed to make a modern bottle that holds within mediterranean’s greatest treasure!
The fixture system was designed to be more a collection of furniture, featuring hand crafted brass and timber tables, shelving units with slabs of cement and monolithic plinths combining with leather screens to create multiple merchandising opportunities and a journey for the customer to discover the various ranges within the seasonal collection.
The conceptual proposal is to approach the product to the maximum expression of freshness. These eggs was literally taken fresh from the nest! Being an organic product, they also must transmit a premium royalty which is represented by his eco-packaging. The cockade shape works perfectly when it’s exhibit at the market shelves.
The product name “Madhukara” is from a Sanskrit word, where Madhu means honey or sweet. It suggests mystery and an exotic feel. To further expand the idea of premium, I chose a glass bottle of a rounded base and narrow opening, in the look of a potion bottle, like a magic syrup. The play of wood, etching, die cut gives the sense of delicacy and rawness to it.