A dramatic cross-tile floor pattern, based on similar patterns used widely across the city’s public and private spaces, defines key circulation routes throughout, and flips on its side to provide the store’s central focal point – a six-story-high tile-patterned wall which soars through the building’s central atrium.
Posts Tagged ‘Primark’
Each entrance to the store creates a different atmosphere. The main Oxford Street entrance arrives in the atrium with a digital lift wall, which focuses on high level vistas of VM and digital display. Another features a recreated ‘tube carriage’ display wall that promotes different looks, combining digital display with key product lines.
Located on the prestigious Princes Street and facing the historic castle, Primark Edinburgh occupies approximately 7,000 sqm of retail space, over five floors. The new façade makes a dramatic impression on the street, with reference and sympathy for the surrounding heritage, whilst using finishes and architecture that reflect the narrative of the brand.