The new Art Director’s challenge began with careful and highly contextualized research: for the current edition of some of the icons in the catalog, the most delicate and powdery colors were chosen. When paired with new combinations of materials, they play on the concept of “multi-material monochrome” to lend the products a new vitality.
Posts Tagged ‘products’
With a modern design, the bags feature the cities’ skylines, highlighting their main icons, such as Cristo Redentor at Rio de Janeiro; Ponte Octávio Frias de Oliveira in São Paulo; Catedral Metropolitana de Nossa Senhora Aparecida in Brasília; Ponte dos Ingleses in Fortaleza; Praça Rio Branco Marco Zero in Recife; Elevador Lacerda in Salvador.
When creating the design I chose an elegant typography with a simple, classic tracing. In spite of the low budget and the black coffee bag, I would have liked to create an outstandingly aesthetic label which can compete among any other dominant wrapping, since the quality of the products deserves more serious attention.
The construction and decoration of the commercial office for the security outsourcing company G4S was based on the dynamic of the brand, its character and its close association with technology. Our aim was to highlight the existing strong brand name that promotes the space, products and services through our futuristic design.
For the display shelves and other fixtures where function is needed we will use vibration finish stainless steel which incorporates with the grey color of soft stone well. We aimed to portray the man made artifacts co-existing with the harsh side of nature, also considering the entire store atmosphere a single saucer to catch all the products shown.
We have selected our materials to create the impression of being in a pharmacy that is at once “natural, intimate, professional and accessible”. The most distinctive finishing touch is the design of a corporate herringbone pattern which with we have manufactured MDF panels overlayed on natural wood to completely cover the walls and furniture.
Every detail counts, from the floor tiles, parquet flooring and plants to the large wooden table and sun-filled conservatory. The space is soft and joyous, calm and invigorating, singular and plural and colourful: a place where visitors can either whisper or speak out their minds and take in their surroundings by looking, feeling and touching the products.
The perspective along the ceiling border to the pillar structure conveys dynamic interaction. The large wooden plaque in the hall implies Eastern Heritage and thus extends the continuity of cultural connotation. Listed in a symmetrical order, the value principal is derived from a metaphor for the spatial texture of oriental residence.
The interior is inspired by the functional aesthetic of american high school stadiums, and as such it features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms, and track and field areas where avid shoppers can test and experience products. To signal the brand’s embrace of environmental principles, sustainability is very much at the core of the design.