We have selected our materials to create the impression of being in a pharmacy that is at once “natural, intimate, professional and accessible”. The most distinctive finishing touch is the design of a corporate herringbone pattern which with we have manufactured MDF panels overlayed on natural wood to completely cover the walls and furniture.
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Every detail counts, from the floor tiles, parquet flooring and plants to the large wooden table and sun-filled conservatory. The space is soft and joyous, calm and invigorating, singular and plural and colourful: a place where visitors can either whisper or speak out their minds and take in their surroundings by looking, feeling and touching the products.
The perspective along the ceiling border to the pillar structure conveys dynamic interaction. The large wooden plaque in the hall implies Eastern Heritage and thus extends the continuity of cultural connotation. Listed in a symmetrical order, the value principal is derived from a metaphor for the spatial texture of oriental residence.
The interior is inspired by the functional aesthetic of american high school stadiums, and as such it features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms, and track and field areas where avid shoppers can test and experience products. To signal the brand’s embrace of environmental principles, sustainability is very much at the core of the design.
The brand image intends to move away from the historical style of the building. Therefore walls and ceiling blur boundaries to create an unlinked proposal from its shell. At the entrance, a backlit polycarbonate wall contrasts sharply with the granite facade, generating a rift between exterior and interior and also providing guidance for the customer.
Seymourpowell took their inspiration from the elemental qualities of Scandanavian landscapes and from modern Scandanavian design to instil the range with a sense of absolute quality and premiumness. This can be seen in the minimal colour palette of white and taupe, the clean and elegant lines of the design, an evocative pebble graphic and subtle metallic copper foiling, all of which reference the traditional crafts and natural horizons of Scandinavia.