The Adidas SLVR store has been a Wooster Street fixture since 2009, but it’s recently been renovated from head-to-toe to reflect the new direction of the brand, helmed by Creative Director Dirk Schönberger. The store’s new look includes grey walls with rubber matting, seats covered in sporty mesh fabric, and silver oak floors.
The store concept & design is the result of the collaboration of Nike Brand design Europe and Nike Italy, with New Store Europe taking the concept and turning it into reality. The result could be viewed as a prototype for combining sport with retail.
First classic English pub in Ukraine. While working on project it was very important to show the connection between our brand and traditional England.
Thailand’s premier Apple retailer, Copperwired, turned to Whitespace to help them create a groundbreaking new retail brand and store prototype that would define digital lifestyle retailing. It’s name “.life” (pronounced “dot-life”) plays on the ubiquitous “dot-com” intended to evoke an instant association with all things for digital lifestyles.
Chedraui, one of the largest and most popular hypermarket chains in Mexico, needed to evolve its store prototype to be more competitive with multinational stores and to provide a better shopping experience for its customers. Through a design competition, Little was selected to create a sophisticated customer experience based on a progressive “less is more” philosophy that focused on highlighting products and improving store communications.
Amplifying the brand tagline, “Never Stop Exploring,” the new global prototype inspires customers to get outside and experience the great outdoors. Composed of natural elements and textures, the store environment reinforces the metaphor of customer journey as a path of discovery.
A prototype designed as a form and sculpture, existing purely for its own sake; the functional definition of POH is deliberately absent – it can be used wherever and however.
We’re big fans of cardboard architecture, but in most cases, the material yields structures that are boxy and rather simplistic. That’s why we were blown away when we spotted these incredibly intricate cardboard columns by Michael Hansmeyer, which FastcoDesign actually dubbed as the most complex architecture in the world. The dizzying Doric column variations are created on Hansmeyer’s computer using a subdivision algorithm that allows them to have between 8 and 16 million facets (distinct surfaces). They’re so insanely detailed that most people – including us – mistake the actual physical prototypes for computer renderings!
