The result is a simple and functional store design with references to various every-day sport activities such as cycling.
Posts Tagged ‘puma’
Other playful features, known as “Redworld”, are spread throughout the store including PUMA phones with playful messages, and iPads with videos. Secondary elements include directional wood slats, neon lighting, pixelated red branding walls, exposed concrete floors, existing granite and brick walls, cast iron details, and custom tile mosaics.
Last week marked the release of Hypebeast‘s latest foray into the offline world with a collaborative pack of PUMA Blaze of Glorys inspired by an important cultural institution in Hong Kong, dim sum. Dubbed “The Dim Sum Project,” the inspirations were based on har gao (shrimp dumpling) and siu mai (pork dumpling) which are two dishes often served together.
Theatinerstrasse is Munich’s famous shopping promenade and home to Puma’s new redesigned store. Plajer & Franz Studio under the direction of Ales Kernjak (head of global store concepts, Puma Retail ag) gave the shop a thorough makeover and filled the 326 sqm space with a dose of joy, innovation, simplicity as well as various local influences.
As a proud sponsor of African football, Puma joined forces with United for Africa to launch a charity awareness campaign for the 2006 World Cup in Germany. This customised tram travelled on a circular route around the centre of Berlin, host city of the World Cup final, and acted as a mobile Puma store, complete with specially designed merchandise and T-shirt printing service.