Last week marked the release of Hypebeast‘s latest foray into the offline world with a collaborative pack of PUMA Blaze of Glorys inspired by an important cultural institution in Hong Kong, dim sum. Dubbed “The Dim Sum Project,” the inspirations were based on har gao (shrimp dumpling) and siu mai (pork dumpling) which are two dishes often served together.
With a very light and flexible design, the use of materials such as black steel, plywood panels combined with re-used gym flooring elements and the mixture of matte and high gloss surfaces, the black label area carries a visible sports heritage.
Puma window displays Autumn 2012, Vienna
The space is intended to become a multi-functional meeting point for young people attracted by the PUMA brand. It combines a concept store with a cafe serving direct-trade coffee and home made cupcakes. For parties or events the store can be spatially rearranged to a club space.
Bread & Butter Berlin 2012 Summer – Puma
PUMA have turned their BOXPARK store into a unique concept store called TWENTYONE, centered around their store unit number; 21. It’s a pretty simple concept; the store will only stock 21 styles of footwear at a time, with the stock being refreshed every 21 days.
Theatinerstrasse is Munich’s famous shopping promenade and home to Puma’s new redesigned store. Plajer & Franz Studio under the direction of Ales Kernjak (head of global store concepts, Puma Retail ag) gave the shop a thorough makeover and filled the 326 sqm space with a dose of joy, innovation, simplicity as well as various local influences.
Re-designed Puma store back on London’s Carnaby street! After a complete makeover by Plajer & Franz Studio and under the direction of Ales Kernjak (head of global store concepts, Puma Retail ag) the Puma store on London’s Carnaby street re-opened on March 20th.
The overall interior design has been injected with a dose of fun, featuring playful props and gadgets such as life-size puma cat sculptures that greet shoppers the entrance and a so-called Puma unsmart phone that rings when approached.
With numerous disciplines including researchers and scientists involved early on, this store‘s carbon footprint is 25 percent smaller than previous iterations, as certified by the Global Research Institute. A «design by subtraction” philosophy also yielded 30 percent lower energy consumption as well as fewer materials overall thanks to the lack of partition walls.
Bread & Butter Berlin 2012 – PUMA
As a proud sponsor of African football, Puma joined forces with United for Africa to launch a charity awareness campaign for the 2006 World Cup in Germany. This customised tram travelled on a circular route around the centre of Berlin, host city of the World Cup final, and acted as a mobile Puma store, complete with specially designed merchandise and T-shirt printing service.
Students were instructed to conceptualize a cohesive skin-care line for an existing brand currently not on the skin-care market. Furthermore students were to be mindful of the chosen brand’s target-audience, presence and over-all aesthetics.
Located in the main walking direction between the famous forum des Halles and the Centre Pompidou, the Puma flagship store on Boulevard de Sébastopol reopened after a complete redesign in april 2011.
LOT-EK has designed a transportable retail building named PUMA CITY for Puma. The building is made out of 24 shipping containers and existing container connectors instead of traditional building materials. It is fully dismountable and travels on a cargo ship along with the sail boats, and will be assembled and disassembled a number of times once it reaches the different international harbors.
After a complete redesign by Plajer & Franz Studio and under the direction of Ales Kernjak (global store concept manager of the Puma Retail ag) the Puma store in Tokyo Harajuku located on the famous Jingumae street re-opened its doors in september 2010.
Designers Nendo of Japan have completed the interior of a showroom in Tokyo for sneaker brand Puma with shoes displayed on a series of timber staircases.
