The central waved shaping of the packaging revealing the green tea tubes in the cut-outs is inspired by the shape and form of tea plantation farms. The sculpted part is devised of a combination of polymer and paper pulp material called Durapulp.
Posts Tagged ‘quality’
The concept of the packaging is to introduce a fun, exclusive, and rich (gift style) chocolate line that represents different locations around the world. The goal is to incorporate parts of different cultures into the chocolate and to advertise the brand as one that is playful and also has quality standard chocolate for general consumers as well as gifters and travelers.
One of the most significant challenges about the project was dealing with a small space and maximizing its utilization for displaying products. All in accordance with the sculptural element in the space center, that is used to display products, as well with the store’s back wall which is glazed with stained glass .
The overall quiet coloration of gray, white and a touch of paint and wood are a flattering environment to all types of products. Extra-large format floor tiles of 100X300 cm help calm down the distracting “visual noise” that is so characteristic to these types of halls – and so does the monochromatic display devices.