Seymourpowell took their inspiration from the elemental qualities of Scandanavian landscapes and from modern Scandanavian design to instil the range with a sense of absolute quality and premiumness. This can be seen in the minimal colour palette of white and taupe, the clean and elegant lines of the design, an evocative pebble graphic and subtle metallic copper foiling, all of which reference the traditional crafts and natural horizons of Scandinavia.
Posts Tagged ‘range’
We create a system which graphically represents the characteristics of each wine. Inspired by the geometric motifs of Turdetan art, we make use of opposing concepts to create balance. The aging of wines (its absence, in young or semi-crianza wines aging in barrels) is depicted in the background colour on the bottles.
The project is monochromatic in tones of chocolate and black, with some of the brand’s more vibrant colors incorporated into the visual communication. To speak to chocolate lovers in a more direct fashion, the kiosk was decorated with images of their range of products along with sentences that invite the client to indulge.
The overall quiet coloration of gray, white and a touch of paint and wood are a flattering environment to all types of products. Extra-large format floor tiles of 100X300 cm help calm down the distracting “visual noise” that is so characteristic to these types of halls – and so does the monochromatic display devices.
upervised by Gvasalia himself, the palette incorporates an eclectic variety of materials, ranging from concrete and satin, to cast aluminum and glass, resulting in an aesthetic that pairs references of Balenciaga’s couture history and its original headquarters on Avenue George V in Paris with raw modern design elements.