Posts Tagged ‘RCG’

Mì, fusion Vietnamese food to go by RCG, Auckland – New Zealand

March 2nd, 2015

Mì, fusion Vietnamese food to go by RCG, Auckland – New Zealand

AMI office by RCG, Nationwide – New Zealand

November 18th, 2014

Leading the market with their brand initiative, AMI is about people helping people. Locally focused, AMI aims to be the first social, trustworthy, easy and helpful insurance offering. The company needed to make real their aspirational brand positioning. So they approached RCG and Design Director John Lenihan for expert direction to take their retail operation to the next level.

Clearly optic flagship store by RCG, Auckland – New Zealand

May 22nd, 2014

A key design feature of the new store is a seamless product display wall, based on the convex shape of an eye. With dimmers and programmable LED lights in the display, the wall can be transformed to create various moods and showcase eyewear 24/7. This unique solution was recently announced as a finalist of the coveted Interior Craftsmanship Award.

Petal Cupcake Boutique by RCG, Auckland – New Zealand

December 9th, 2013

The design approach was distinctly different to the typically ‘pink, rather girly’ approach that many competitors had adopted. Instead RCG designed a store that created a modern, minimalist environment, with an indulgent palette designed to be highly man-friendly.

Levi Strauss pop-up boutique by RCG, Auckland – New Zealand

November 6th, 2013

To reflect Levi’s classic American style and effortless ‘cool’, we selected materials such as raw wood, steel, canvas, rope and exposed brick. We recycled existing hang bar fixtures, created shelving units made from construction plywood and designed counters and display tables made from timber pallets. And the walls were painted in Levi’s signature red.  

Motto store by RCG and Marque, Auckland – New Zealand

September 28th, 2013

This brand needed to be distinctive, flexible and dimensional. The first step in RCG’s process was developing a name, brand signature, graphic and fitout system. Then a test site was chosen and the new brand and delivery system was implemented.