As part of a complete brand overhaul, Reis were briefed to develop a new retail design concept to position Wax & Go as a premium brand within the express beauty market and to offer a complementary store design for their own branded range of retail product.
Posts Tagged ‘Reis Design’
The design incorporates an eclectic mix of tactile materials including a reclaimed indian hand carved arch, rusted corten steel panels, concrete wall finishes, vintage brass mesh detailing and the iconic 4 metre long tree-trunk feature table made from a single sheet of sustainably sourced English chestnut to create a sophisticated, understated Eco-Luxe style.
Our mission with the new salon was to create a visually stunning space that radiates a classical and relaxed feel with elements of opulent luxury with a colour palette that is both energetic and complementary to Aveda branding. The emphasis is on a warm and comforting environment both professional and inviting.
Housed in a spectacular Grade II-listed Georgian building, originally the city’s County Chambers, the space is blessed with 20-foot-high ceilings and swathed in plenty of natural light. With such a spectacular space to begin with, Amanda was keen to keep as much of the building’s original character as possible.
Clever use of the limited available space was needed to incorporate premium salon facilities and an Aveda retail concession within the footprint. The design employs a sustainable array of materials and low energy lighting to create a low impact, sensual, salon experience within David Jones Department store.
Reis Design created the store concept which exists around a central theme of relaxation, utilising natural materials with burnt colour tones and a ‘Ribbon ceiling feature defining the customer journey through the store. An organic graphic motif integrated into store fixtures continues the natural theme.
In partnership with US Haircare brand Aveda, award winning hair stylists, Russell & Robert Eaton have recently opened this flagship Aveda Lifestyle Salon & Spa in Leeds, UK. Reis Design were briefed to create an urban centre of excellence for hair styling, Ayurvedic beauty therapies and Aveda retail products.