A series of custom fixtures, grafted to luxury from found objects, create one-of-a-kind displays that enhance the effect of an “Atelier”.
Posts Tagged ‘retail experience’
An expedition in Los Angeles signified the international colonization of JUICE – famously, the Hong Kong homeplace of the CLOT brand. Focusing its efforts back home, JUICE has completely revamped a space in Tsim Sha Tsui, nestling into a 1600 sq. foot duplex retail experience that houses the CLOT product alongside other favored street brands.
Selfridges Personal Shopping is more like an apartment at almost 5000sq ft. The design concept looked to the Selfridges customer and the heart of the brand, the dynamism of the retail experience, and what clients really needed – space to be comfortable in, private and feel more part of an exclusive but cool club.
Adidas and long term collaborator, Stella McCartney opened its first ever adidas by Stella McCartney stand alone store on Saturday 26th May, 2012 in London. The opening of the store, which is next to the new Stella McCartney mainline and kid’s store, which opened in April 2012, is the final addition to the World of Stella retail experience.
LACOSTE, L!VE POP-UP. LACOSTE’s dynamic and energetic sub-brand, LACOSTE L!VE evokes a spirit that challenges the traditional retail experience. Partnering with the LACOSTE team and SG Blocks, we conceived a mobile retail solution, built from a repurposed shipping containing, that takes the L!VE experience out of stores and on the road to our favorite summer spots.
This launch is currently taking place in Selfridges Oxford Street and Manchester Exchange Square and we have designed and developed pop-up-shops which provide a unique brand experience within a cool environment incorporating both product and storytelling through interactive elements within the space.
Through a collaborative design process involving Myer Design, and shop-fitters, our challenge was to create a unique retail experience for each environment, developing specific design theme on each floors. The organic contemporary level 6 and 7 have been design as interactive futuristic spaces. The designer introduces the notion of path and discovery into the planning strategy to enhance the consumer experience.