Our designers created the brand’s first retail store and lounge in the heart of Milan. The project required us to propose a design solution that did not impose any structural changes or significant architectural modifications to the existing space.
Posts Tagged ‘retail store’
The Reebok Fit Hub, one of Reebok’s larger retail units, features a two story storefront designed to showcase Reebok graphics. Construction included new mechanical equipment, rubber gym flooring, millwork fixtures, and cutting a hole into the deck on the second floor to effectively display Reebok signage.
A bicycle boutique with a focus on fixed gear & urban riding, Superb is a full service shop offering repairs and sales in an environment designed to stylize the act of bicycle shopping. Expanding on the shop’s original 1900′s motif, the retail store is a marriage of Victorian esthetic and minimalist design further commenting on the bicycles dual nature of being both tradition and trend.
Reis Design created the store concept which exists around a central theme of relaxation, utilising natural materials with burnt colour tones and a ‘Ribbon ceiling feature defining the customer journey through the store. An organic graphic motif integrated into store fixtures continues the natural theme.