The 914-square foot space, designed and conceptualized by New York-based firm M Crown, sells the brand’s signature slip-on and lace-up sneakers, which feature exclusive, limited-run prints and motifs designed by a global network of over 40,000 artists from more than 120 countries.
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Each interior follows a color coded scheme, which dictates the overall scheme of the layout, forming a unified identity across each store. The studio noted the existing environment of each location, developing a unique scheme that would respond to the demographic population and needs of the target group.
On offer is a so-called run concierge who can provide personal running advice, a diagnosis or private running classes, a stylist who’s readily available to make you look good even when you’re breaking sweat, and bra fitting for the ladies. Also on the premises is a tee design studio where to customize t-shirts, and last but not least a NIKEiD studio brimming with the latest nike footwear.