As part of a complete brand overhaul, Reis were briefed to develop a new retail design concept to position Wax & Go as a premium brand within the express beauty market and to offer a complementary store design for their own branded range of retail product.
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Materials such as steel, brass, velvet or natural stones such as onyx are present in a space that has been configured through different stagings. In addition, through the itinerary, it is possible to find elements such as cordoned areas, that –in the same way that happens in large museums- emulate the presence of important art treasures.
In the round holes of the panels, the plants are placed. These herbs are also functional – the сhef can use them for the cooking. Urban panorama of St. Petersburg viewed from the 41st floor harmoniously continues the interior through the materials (wood, steel) and low-key colors used in the design of this space.
Architects decided to show the scope of information the agency reported using only one color- White. Graphic black accents on the floors and windows create an image of a newspaper page or an information web-site. The interior is made up mostly with custom furniture produced in local workshops according to the architects` sketches.