Browne collaborated with Milanese practice Asa Studio Albanese on the interior design, and similarly to his previously opened stores across the planet, it flaunts a mid-century office-inspired aesthetic that’s captured by walls covered in shiny grey marble, terrazzo floors, and last but not least, window blinds.
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Without using any of the brand’s garments, Snarkitecture still managed to capture COS’ unique simplicity through the use of white strips of fabric in varying lengths to create an undulating, cavernous installation. COS is also selling a limited edition collection of Snarkitecture-designed goods to coincide with the exhibition, called COS x Snarkitecture Objects.
The exclusive use of institutional colours unequivocally communicates the equity of the brand, and two experiential and interactive areas called “smart lounge” and “virtual lounge”, in addition to the 9 3d monitors positioned at the entrance, complete the exhibition installation and the brand experience.